Lays Happy Moments Extended
A series of short social media films produced for Pepsico KSA introducing the 80-gram pack across the Lays range.
Insight: Consumers felt that the 50-gram pack were never enough.
Concept: Joyous moments are often interrupted by unpleasant surprises. With Lays 80-gram pack you can now extend the good times.
Director: Pedros Kevorktemizian
Creative Director: Leila Katrib
DOP: Alessandro Martella
Producer: Sam Stiban
Executive Producer: Samer Aslan
Senior account manager: Randa Iyad
Cast: Yoocasta
Agency: MindSpace
Client: Pepsico KSA
Production, Post and Animation: Artology
A series of short social media films produced for Pepsico KSA introducing the 80-gram pack across the Lays range.
Insight: Consumers felt that the 50-gram pack were never enough.
Concept: Joyous moments are often interrupted by unpleasant surprises. With Lays 80-gram pack you can now extend the good times.
Director: Pedros Kevorktemizian
Creative Director: Leila Katrib
DOP: Alessandro Martella
Producer: Sam Stiban
Executive Producer: Samer Aslan
Senior account manager: Randa Iyad
Cast: Yoocasta
Agency: MindSpace
Client: Pepsico KSA
Production, Post and Animation: Artology
A series of short social media films produced for Pepsico KSA introducing the 80-gram pack across the Lays range.
Insight: Consumers felt that the 50-gram pack were never enough.
Concept: Joyous moments are often interrupted by unpleasant surprises. With Lays 80-gram pack you can now extend the good times.
Director: Pedros Kevorktemizian
Creative Director: Leila Katrib
DOP: Alessandro Martella
Producer: Sam Stiban
Executive Producer: Samer Aslan
Senior account manager: Randa Iyad
Cast: Yoocasta
Agency: MindSpace
Client: Pepsico KSA
Production, Post and Animation: Artology
