Lays Happy Moments

Three short social media films

Spot 1

Lays Happy Moments extended! Villa spot

A series of short social media films produced for Pepsico KSA introducing the 80-gram pack across the Lays range, Lays Happy Moments campaign.

Insight: Consumers felt that the 50-gram pack were never enough.

Concept: Joyous moments are often interrupted by unpleasant surprises. With Lays 80-gram pack you can now extend the good times.

Director: Pedros Kevorktemizian
Creative Director: Leila Katrib
DOP: Alessandro Martella
Producer: Sam Stiban
Executive Producer: Samer Aslan
Senior account manager: Randa Iyad
Cast: Yoocasta
Agency: MindSpace
Client: Pepsico KSA
Production, Post and Animation: Artology

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Spot 2

Lays Happy Moments extended! Camping spot

A series of short social media films produced for Pepsico KSA introducing the 80-gram pack across the Lays range.

Insight: Consumers felt that the 50-gram pack were never enough.

Concept: Joyous moments are often interrupted by unpleasant surprises. With Lays 80-gram pack you can now extend the good times.

Spot 3

Lays Happy Moments extended! Desert car spot

A series of short social media films produced for Pepsico KSA introducing the 80-gram pack across the Lays range.

Insight: Consumers felt that the 50-gram pack were never enough.

Concept: Joyous moments are often interrupted by unpleasant surprises. With Lays 80-gram pack you can now extend the good times.

A big thank you to everyone in the crew who made this happen. The cast, crew and team who worked tirelessly in the scorching sun and the freezing desert night to make this happen.

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